Complete manual/180/en

Once you have decided on a name, a surname, and a username for your virtual persona, you should do thorough research—perhaps also using doxing tools and techniques—to find out if someone else is already using that name. After all, if you wish to develop your own reputation, you don’t want to be confused with someone else, especially if they don’t share your views of the world or if your activities might put them at risk! Or you could use the opposite strategy of intentionally using a very common name with hundreds of instances online.