Complete manual/37/en

It’s helpful to think of all the digital data about you —your ‘digital traces’— as information that tells a very detailed story describing you and your activities, like a ‘digital shadow’ that we create and add more data to when we use digital tools and services. The concept of ‘digital traces’ includes data that you intentionally create and see — like publicly shared tweets or a blog post on your website—which we commonly call 'content'. Content traces are created by you and others actively publishing information, which includes what you write, publish and share, as well as content that other people create about you when they tag you in pictures, mention you in tweets, or simply communicate with you via email or messaging.