Campaign Zero Trollerance, Internet

Title	The Zero Trollerance Campaign
Category	Gender and Tech
Start	2015/04/13
End	2015/04/17
Hours
Scale	Internet
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Organisation	Person(s), organization(s)
Website	http://zerotrollerance.guru/
Target audience	Trolls and targets of trolling, the aim was to raise awareness about online misoginy
Number of participants	1000
Context and motivations	This campaign was inspired by debates and exchanges regarding gender based online violence and trolling that took place during the GTI and were informed by participants experiences. This initiative was designed by a facilitator of the institute in partnership with the Peng collective which is a Berlin based communication group. The initiative was widely supported and relayed by many participants to the GTI. As explained in their website in a humoristic manner: “Hate has always been a part of the Internet and the intentional harassment of other people (termed trolling) has too. But the gendered forms of harassment and violence on Twitter today point to a deeper problem in society that cannot be solved by technical solutions alone. Trolls need serious, practical help to overcome their sexism, deal with their anger issues and change their behavior”.
Topics	trolls, online harassment, online misoginy, counterspeech, feminism, humour
Links	http://www.telegraph.co.uk/technology/social-media/11535405/How-do-you-stop-Twitter-trolls-Unleash-a-robot-swarm-to-troll-them-back.html http://motherboard.vice.com/en_uk/read/trolling-the-trolls-with-sexism-hunting-twitter-bots http://www.buzzfeed.com/alexkj/self-help-for-sexists-in-six-simple-steps-1eaud#.dyNrJdzDW
Media

Agenda
Methodologies	The campaign enabled you to send to your Twitter trolls links to individual videos or to the main website. The campaign involved 160 talking bots that enrolled 3,000 identified trolls in the ‘self-help program’, and then sent them humorous motivational messages and video clips over a period of one week. This initiative received a wide media and press coverage contributing actively in making more visible the problem of gender based online violence and misogyny taking place on social media platforms such as Twitter.
Resources	Videos of the six step programː http://zerotrollerance.guru/step-1.php http://zerotrollerance.guru/step-2.php http://zerotrollerance.guru/step-3.php http://zerotrollerance.guru/step-4.php http://zerotrollerance.guru/step-5.php http://zerotrollerance.guru/step-6.php
Gendersec

Feelings	How was it ?
Feedbacks	What were the impressions ?
Start	What will you start doing ?
Stop	What will you stop doing ?
Keep	What will you keep doing ?