Complete manual/48/en

We frequently hear companies and services (and even some researchers and non-profit organizations) argue that they protect users by anonymizing the data they collect, so your 'privacy' is safe with them. But it has been proven that our data traces are so unique to us—just like our fingerprints—that if data analysts have a small sample set of data about us, they can analyse that information to uniquely identify and reveal individuals according to the distinctive types and patterns of digital traces we create that form our ‘digital shadows’.